We founded Deke in 2012, naming it after an ice hockey term for a move made by a player to get past an opponent. We like the idea that aggressive, skillful digital marketing is a critical element in both the financial services and healthcare industries for any given player to break away from their competitors.
Deke was founded by Dave Maney, a Stanford GSB grad who started life as a business journalist before becoming a successful serial entrepreneur, building brand-driven companies in the telecom and then the financial services industries. He had returned to the media business as an economic commentator for Fox News, Forbes and the Denver Post when he was asked by a friend and fellow financial services CEO to provide some digital marketing insights for the friend’s firm.
Realizing the potential as well as the threat that digital marketing represented for the traditionally referral-driven world of big-ticket financial services, Maney founded Deke Digital. Finding many common characteristics between the financial services and healthcare industries (information- and knowledge-driven, complex, constantly in the news and deeply affected by it, largely referral-driven, and the ability to differentiate in a given industry segment is largely based on what your organization knows and what its reputation is).
Deke is growing fast by creating success stories for its clients. We’re combining our deep knowledge of our industry segments, our understanding of the radically changing media landscape, and the complex, noisy world of digital marketing to develop innovative and highly effective marketing programs and solutions for dynamic financial services and healthcare organizations.
We’d love to talk with you about your firm’s opportunities and challenges. Drop us a note via the contact form below and we’ll get back to you quickly.