Private equity digital marketing generally focuses overwhelmingly on the firm’s website. That’s fine for “box check” functionality (Are these guys real, who are the people involved, and what other deals are they in?). But websites will do little to actively solve the top marketing private equity...
Law firm content marketing has punched way below its weight class. Way below. Why? Because their content tends to be mistargeted and therefore heads in of two directions: Either it’s lawyerly, dull and inwardly focused (see your firm’s latest newsletter), or it’s so diffuse and disconnected...
The last twenty-five years have seen a tectonic shift in the way the process of capital formation happens. Where core competencies in the venture investing world centered on gathering capital then, core competencies today have shifted more and more toward venture capital marketing. The VC business...
As the Baby Boomers age, and move from a wealth-creation phase to a wealth drawdown phase, financial advisors are going to need to redouble their marketing efforts. The demographics are shifting to a younger, hyper-digital client. And digital technologies seem to be working against the face-to-face...
Social media isn’t just for the kids anymore. With more than 1.4 billion active Facebook users to connect with, your next financial services client is almost certainly out there-- you just need to know how to reach them. It’s not obvious and isn’t necessarily easy -...
The financial services sector is known for producing content that many would find dry – white papers, jargon-filled research reports and technical analysis and projections. So, if you want to put that expertise on display through financial services content marketing, you may find yourself stymied. If...
What are the options to properly market a hedge fund? The team of marketing experts at Deke Digital is ready to help you to advertise your hedge fund effectively. We understand the complexities of hedge fund marketing rules and how to use them to connect...
Accounting firms looking to expand any part of your business: traditional marketing methods are under threat. Word-of-mouth referrals are still powerful, but more technologically thoughtful strategies are required today -- and winning new clients involves more than just a beautiful website. By utilizing content-based email marketing...
Looking for some bank marketing ideas to help get your company noticed? The Deke Digital team has a new and innovative approach to reaching your target audiences. A Different Approach At Deke Digital, we believe what is most important is demonstrating your expertise to your potential clients....