Marketing Topics Archive - Deke Digital | Your mind on media
Marketing Topics Archive - Deke Digital | Your mind on media
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Content-Driven Digital Marketing Blog

July 20, 2017 Private Equity Digital Marketing

Private equity digital marketing generally focuses overwhelmingly on the firm’s website. That’s fine for “box check” functionality (Are these guys real, who are the people involved, and what other deals are they in?). But websites will do little to actively solve the top marketing private equity...

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June 13, 2017 Law Firm Content Marketing Punches Way Below Its Weight Class

Law firm content marketing has punched way below its weight class. Way below. Why? Because their content tends to be mistargeted and therefore heads in of two directions: Either it’s lawyerly, dull and inwardly focused (see your firm’s latest newsletter), or it’s so diffuse and disconnected...

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venture capital finance

November 12, 2015 Venture Capital Marketing In Today’s Information-Driven World

The last twenty-five years have seen a tectonic shift in the way the process of capital formation happens. Where core competencies in the venture investing world centered on gathering capital then, core competencies today have shifted more and more toward venture capital marketing. The VC business...

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wealth management marketing ideas

October 15, 2015 Wealth Management Marketing – Going Digital

As the Baby Boomers age, and move from a wealth-creation phase to a wealth drawdown phase, financial advisors are going to need to redouble their marketing efforts. The demographics are shifting to a younger, hyper-digital client. And digital technologies seem to be working against the face-to-face...

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Social media for financial services

August 12, 2015 Make it Personal: Social Media for Financial Services

Social media isn’t just for the kids anymore. With more than 1.4 billion active Facebook users to connect with, your next financial services client is almost certainly out there-- you just need to know how to reach them. It’s not obvious and isn’t necessarily easy -...

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obama jobs act

What Are The Hedge Fund Marketing Rules?

What are the options to properly market a hedge fund? The team of marketing experts at Deke Digital is ready to help you to advertise your hedge fund effectively. We understand the complexities of hedge fund marketing rules and how to use them to connect...

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accounting firms

June 17, 2015 Three Keys to Email Marketing for Accountants

Accounting firms looking to expand any part of your business: traditional marketing methods are under threat. Word-of-mouth referrals are still powerful, but more technologically thoughtful strategies are required today -- and winning new clients involves more than just a beautiful website. By utilizing content-based email marketing...

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June 15, 2015 Bank Marketing Ideas For The Digital Economy

Looking for some bank marketing ideas to help get your company noticed? The Deke Digital team has a new and innovative approach to reaching your target audiences. A Different Approach At Deke Digital, we believe what is most important is demonstrating your expertise to your potential clients....

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