Bank Marketing Ideas For The Digital Economy - Deke Digital | Your mind on media
Bank Marketing Ideas For The Digital Economy - Deke Digital | Your mind on media
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Bank Marketing Ideas For The Digital Economy

Published on June 15, 2015

Looking for some bank marketing ideas to help get your company noticed? The Deke Digital team has a new and innovative approach to reaching your target audiences.

A Different Approach

At Deke Digital, we believe what is most important is demonstrating your expertise to your potential clients. This is why we take a different approach to bank advertising. In the financial services sector it is particularly important to be able to show that you are an expert in your field.

People want to know that they can trust you with their money. Our bank marketing strategies help you to establish yourself as a skilled professional while also gaining brand name recognition. We can help both businesses that want to connect to the public and those that want to reach out to other businesses.

Getting out there

How do I demonstrate my expertise you ask? It’s really very simple. You write.

Banking is a very complex industry. As a professional in this area you have the power to enlighten the general public about all of its intricacies. There is a large audience for financial know-how. News editors look for people who can write about financial topics in the news, and, in general, people want to understand what a bank does and how that affects them and their investments and savings.

They can, however, be overwhelmed by the jargon. We at Deke Digital help you to write about your job in a way that is accessible to the general public. Then we start to connect you with business editors looking for knowledgeable contributors.

Appearing in reputable news sources and helping to educate the public will gain your company recognition. Your referral network will grow as people begin to recognize you as an authority. If they can see that you care about your work and are willing to take the time to help them understand it, they will bring their business to you.

Some of our clients have been published in prestigious news sources. Here are some examples.

Website Optimization

Another of our bank marketing tools is website optimization. If your site isn’t coming up in the first few results of a Google search you’re not going to be found. These days the internet is possibly the most important tool at your disposal. It is crucial that your site is easily found. The Deke Digital team can help you get your site’s web pages ranking in Google (and other search engines) for search terms relevant to your companies offerings.

Traditional PR

While our marketing process does not include traditional “offline” ad buying, we do help with some traditional forms of PR, many of which go hand in hand with content production. For instance, we do event planning, and often events can be a source content creation. A speech could be the basis for an article.

Deke Digital can also promote you as a source to journalists looking for an expert to quote or to interview. We are more than willing to assist you with these more traditional forms of PR, as well as working with you on our original bank marketing ideas.

Lead Generation

Highly qualified leads are the lifeblood of any business, and at Deke Digital we take a content oriented approach to lead generation. By coupling your “media pieces” with very targeted online advertising we can help your bank generate a consistent stream of incredibly high quality leads.

In conclusion, our bank marketing strategies will position you as an authority in your field, optimize your website for search engine success, aid you in traditional forms of PR, and help you generate new leads.

To get started contact us using the form below.

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